Affiliate brand bidding and DTM in Social media A fairly recent phenomena and one tied up with the subject of “affiliate marketing without a website” is affiliate posting on social media sites using brand names. Merchants usually strictly control and define the use of their brand terms with affiliates in relation to PPC and within that, DTM (direct to merchant) traffic, but now DTM rules will have to be expanded to define what is permitted elsewhere, such as Twitter, Facebook,
