Changes are happening faster and faster at Google and the needle has moved a notch closer towards the commercial end of the philanthropic/commercial gauge today with Google announcing  that their search is now even more location sensitive. Over the next couple of weeks you will you will have appear in the left column your auto-detected location along with a dropdown to select other locations if desired. Of course this is couched as simply being more transparent but the result is that you’ll get more local businesses appearing in your search results – appealing to the ground level guerilla warfare of small business in the US market. And great if you don’t know where all the pizza restaurants where you live are.

Of course though, if you have the type of business that relies upon location – like a PIZZA Restaurant then you may be pleased. Jamie Oliver won’t though – See Jamie’s food revolution